Plymstock Enterprise and Marketing

This is an option from Year 10 and beyond.  The Cambridge National is split into three topics:  R065 Design a business proposal, R064 Enterprise and marketing concepts, and R066 Market and pitch a business proposal.

There are two coursework elements which are R065 and R066.  This contributes to 50% of the overall grade.  The remainder of the award is made up of the R064 exam element.  The content of the coursework elements are also assessed in the exam unit.

Year 10 Unit R065:  Design a business proposal

Students are presented with a business challenge from which they create a researched and costed business proposal.  They will carry out market research, present data, use idea generation tools, seek and act on feedback, and cost their proposals.  In their work on this unit they will develop their self-assessment, collaborative working, creativity, numeracy, research and evaluative skills.

Year 11 Unit R066:  Market and pitch a business proposal

Students prepare for and pitch the business proposal that they developed in the previous unit.  They develop a brand identity and investigate how best to promote their product and then plan, practise and finally deliver their pitch.  Afterwards they review both their performance and their business proposal.  This will help develop their analysis and self-evaluative skills as well as those relating to self-presentation.

Year 10 and 11 Unit R064:  Enterprise and marketing concepts

Students explore the techniques businesses use to understand their market and develop products, investigate what makes a product viable and understand how businesses attract and retain customers.